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Have you ever thought that an enterprise’s health report is actually hidden in the three major financial statements? Each statement is like a doctor’s diagnosis sheet, helping you identify the enterprise’s health signals. When reading the statements, you might overlook some key metrics, such as debt-to-equity ratio, cash conversion cycle, operating expense ratio, burn rate, operating cash flow, quick ratio, current ratio, and free cash flow. These metrics can reveal the true condition of the enterprise. This article will guide you in a simple and understandable way to uncover the secrets within the enterprise health report.

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When focusing on the enterprise health report, the three major financial statements are the most important health assessment tools. Each statement is like a doctor’s diagnosis sheet, helping you fully understand the enterprise’s financial condition. You can quickly grasp the enterprise’s operational capability, solvency, and cash flow status through the balance sheet, income statement, and cash flow statement.
The balance sheet provides a financial snapshot of the enterprise at a specific point in time. You can see the assets owned by the enterprise, the liabilities it needs to repay, and the equity actually held by shareholders. Assets are divided into current and non-current assets, and liabilities are divided into current and non-current liabilities. Shareholders’ equity includes common stock, retained earnings, and additional paid-in capital. The balance sheet is built around the accounting equation, ensuring all assets are funded by liabilities or shareholders’ equity. By analyzing these components, you can assess the enterprise’s solvency and capital structure.
The balance sheet showcases the company’s financial condition and is a core component of the enterprise health report.
The income statement records the enterprise’s revenue and expenses over a period, helping you evaluate profitability. You can understand key components of the income statement through the table below:
| Item | Definition and Role |
|---|---|
| Gross Profit | Revenue minus cost of sales, measuring the profitability of core business operations. |
| Operating Income | Gross profit minus operating expenses, reflecting the profitability of core business. |
| Net Income | The final profit after all revenues, expenses, gains, and losses, often called the bottom line. |
| Profit Margin Ratio | Profitability as a percentage of revenue, reflecting the company’s ability to control costs. |
| EBITDA | Measures operational performance, unaffected by capital structure or tax rates. |
| Earnings Per Share | Measures profitability per share. |
Through the income statement, you can intuitively understand the enterprise’s profitability and cost control capabilities.
The cash flow statement helps you track the inflow and outflow of cash, ensuring the enterprise has good liquidity. You can see the cash changes from operating, investing, and financing activities. The cash flow statement provides a real-time view of liquidity, helping you determine if the enterprise has enough cash to meet short-term liabilities. Analyzing cash flow also helps you budget and forecast future cash needs, improving operational efficiency.
The three major financial statements together form the foundation of the enterprise health report, providing a basis for decision-making and serving as the starting point for financial analysis and modeling. By systematically analyzing these three statements, you can better identify potential risks and opportunities.

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When analyzing the balance sheet, you should first focus on the asset structure. Assets are typically divided into current and non-current assets. Current assets include cash, investments, accounts receivable, inventory, and prepaid expenses. Non-current assets include property, buildings, equipment, furniture, and vehicles. The classification of assets reflects the financial health and operational efficiency of the enterprise. The balance of short-term assets like cash and accounts receivable is crucial for operations. Excessive accounts receivable may lead to cash flow shortages, affecting procurement and sales. Excessive inventory can also consume cash, increasing financial pressure.
By observing these asset categories, you can determine whether the enterprise’s cash flow and resource allocation are reasonable.
When evaluating liability pressure, you can refer to several key financial ratios. These ratios help you quickly identify solvency and financial risks.
| Financial Ratio | Definition |
|---|---|
| Debt-to-Asset Ratio | When the ratio exceeds 1.0, it indicates most assets are financed through debt. |
| Debt Service Coverage Ratio | Measures the EBITDA generated for each dollar of interest and principal payment. A high ratio indicates strong solvency. |
| Current Ratio | The ratio of current assets to current liabilities; below 1 may indicate inability to repay short-term liabilities on time. |
| Debt-to-Equity Ratio | Measures how the company finances growth; a high ratio suggests reliance on debt for expansion. |
Through these ratios, you can assess whether the enterprise has excessive debt or short-term repayment pressure. If ratios are abnormal, the enterprise may need to adjust its financing strategy or optimize its asset structure.
Owners’ equity is an important indicator for assessing financial health. It reflects the net assets of the enterprise after deducting liabilities. Positive growth in owners’ equity indicates a healthy enterprise with growth potential. Negative owners’ equity may signal financial issues. Owners’ equity includes retained earnings and capital investments, which provide insight into the enterprise’s performance and reinvestment capacity.
By analyzing owners’ equity, you can understand whether the enterprise has a foundation for long-term development. If owners’ equity continues to grow, the enterprise is generally more stable and resilient to risks.
When analyzing the income statement, you should first focus on the enterprise’s revenue sources and expense categories. The top of the income statement typically shows sales or service revenue, the primary operating income. You will also see non-operating income like interest income, rental income, and dividend income. The table below shows common revenue sources and their descriptions:
| Revenue Source | Description |
|---|---|
| Sales of Goods or Service Fees | Core operational revenue, often called sales or service revenue. |
| Interest Income | Interest earned from investments, non-operating income. |
| Rental Income | Amounts earned from leasing buildings or equipment, non-operating income. |
| Dividend Income | Dividends from holding shares in other companies, non-operating income. |
| Transaction-Based Revenue | One-time payments from customers for goods sold. |
| Service Revenue | Income from providing services, typically time-based. |
| Project Revenue | Income from one-time projects. |
| Recurring Revenue | Ongoing payments from continuous services or after-sales, the most predictable revenue source. |

In the income statement, you will also see various expenses, including operating expenses, consulting fees, administrative salaries, advertising and marketing costs, depreciation of office equipment, rent, utilities, professional membership fees, liability insurance, bad debt provisions, and other operating costs. These expenses are gradually deducted to arrive at the enterprise’s net profit.
The income statement is clearly structured, with sales at the top, expenses deducted item by item, and the final profit or loss displayed.
You can quickly assess the enterprise’s operational performance through key metrics in the income statement. Common profit metrics include:
These metrics help you understand the enterprise’s profitability and cost control at different stages.
When evaluating profitability, you can refer to the following financial metrics. The table below shows common profitability calculation methods:
| Financial Metric | Calculation Method |
|---|---|
| Gross Margin | (Net Sales - Cost of Sales) / Net Sales × 100 |
| Operating Profit Margin | Operating Income / Net Sales × 100 |
| Net Profit Margin | Net Income / Net Sales × 100 |
| Break-Even Analysis | Calculate fixed costs, variable costs, and sales to find the point where revenue equals expenses |
| Return on Assets | Pre-Tax Net Income / Total Assets × 100 |
| Return on Investment | Pre-Tax Net Profit / Net Assets |
Through these metrics, you can determine whether the enterprise has sustained profitability and investment return capacity. If gross and net profit margins continue to improve, the enterprise typically has strong market competitiveness and growth potential.
When analyzing the cash flow statement, you should first focus on operating cash flow. Operating cash flow reflects the cash inflows and outflows from daily operations. You can understand common cash flow sources and uses through the table below:
| Cash Inflow Examples | Cash Outflow Examples |
|---|---|
| Revenue collected from customers | Cash used for operating expenses and inventory purchases |
| Interest income from loans | Cash for payroll and accrued liabilities |
| Dividend income received | Interest expense payments |
| Cash awards from litigation | Income tax payments |
| Insurance claim receipts | Insurance payments |
| Cash from trading securities sales | Litigation settlement payments |
Through operating cash flow, you can determine whether the enterprise has the ability to sustain operations. Positive operating cash flow indicates the enterprise can generate cash from its core business to maintain daily operations. Negative operating cash flow may mean the enterprise relies on external financing or asset sales to sustain operations.
Investing cash flow primarily reflects the enterprise’s investments and disposals of long-term assets. When analyzing investing cash flow, you can focus on whether the enterprise is expanding operations or optimizing its asset structure. A 2017 Bank of America report showed that 82% of business failures stem from poor cash flow management. A 2019 QuickBooks study also noted that 60% of small businesses face cash flow issues during rapid growth. Effective cash flow management not only helps meet financial obligations but also supports future investments and strategic plans. By analyzing investing cash flow, you can assess the enterprise’s financial stability and growth potential.
Understanding a company’s cash flow helps investors and analysts evaluate its ability to meet obligations, finance future growth, and generate profits.
Financing cash flow reflects how the enterprise raises funds and manages its capital structure. In the cash flow statement, you can see the following main financing activities:
Cash flows from financing activities reveal the enterprise’s funding sources and capital management strategies. Positive financing cash flow indicates the enterprise raises more cash from creditors and owners than it returns, often signaling effective capital management. Negative financing cash flow may indicate loan repayments or mature enterprises reducing debt. By analyzing financing cash flow, you can assess whether the enterprise has a sound capital structure and solvency.
When analyzing the enterprise health report, you cannot focus on a single statement. The three major financial statements are closely interconnected. The balance sheet, income statement, and cash flow statement together form a comprehensive financial picture. You can quickly understand their interactions through the table below:
| Financial Statement | Relationship Description |
|---|---|
| Income Statement and Balance Sheet | Net income from the income statement flows into retained earnings on the balance sheet, reflecting cumulative profits after dividends. |
| Income Statement and Cash Flow Statement | The operating activities section of the cash flow statement starts with net income from the income statement, adjusted for non-cash items. |
| Balance Sheet and Cash Flow Statement | Changes in current assets and liabilities on the balance sheet affect the operating cash flow in the cash flow statement. |
If you only analyze one statement, you may miss critical signals in the enterprise health report. For example, the income statement may show profitability, but the cash flow statement may reveal cash flow shortages, indicating liquidity risks. You need to analyze all three statements together to fully diagnose the enterprise’s health.
Tip: When analyzing, check key metrics monthly and conduct in-depth analysis quarterly. During rapid growth or challenges, review cash flow weekly to identify issues promptly.
By linking the three statements, you can quickly identify financial risks in the enterprise health report. Many analysts make the mistake of focusing only on data from a single period, ignoring trends and inter-statement relationships. You can avoid these pitfalls to improve risk identification. Common mistakes include:
When linking the statements, you can identify the following common risks:
You can also quickly identify potential issues through the following signals:
In the enterprise health report, only by systematically linking the three statements can you promptly identify these risks and avoid misjudgments from isolated analysis.
In the enterprise health report, the most reliable health signals often come from a comprehensive analysis of the three statements. You can focus on the following key metrics:
You can also adopt the following best practices to improve the diagnostic effectiveness of the enterprise health report:
When focusing on the enterprise health report, declining revenue, shrinking profit margins, negative operating cash flow, increasing debt, delayed customer payments, and high employee turnover are all warning signals to watch for. By linking the three statements, you can identify issues earlier, adjust strategies promptly, and ensure healthy development.
Through the enterprise health report, you can systematically grasp the health signals of the three financial statements. Regularly analyzing the statements, reviewing monthly or quarterly, helps identify risks, optimize decisions, and enhance financial stability. Don’t focus solely on single metrics, avoiding mistaking profits for cash flow. Industry benchmarks and automated tools can help you quickly identify strengths and weaknesses. Continuous focus on financial health makes operations more transparent and secure. Just like regular doctor visits, enterprises need regular “check-ups” to achieve sustained growth.
The balance sheet shows the enterprise’s assets, liabilities, and owners’ equity at a specific point in time. The income statement records revenue and expenses over a period. You can use both to understand the financial condition and profitability.
The cash flow statement helps you understand the inflow and outflow of cash. You can determine if the enterprise has enough cash to support daily operations and repay debts. Healthy cash flow indicates stable operations.
You cannot judge enterprise health solely by the income statement. It shows profitability but not cash flow or liability pressure. You need to combine all three statements for a comprehensive analysis.
High debt increases repayment pressure. You may find the enterprise needs more cash to service loans. If cash flow is insufficient, it may face a financial crisis.
Loan interest rates for licensed banks in Hong Kong typically range from 4% to 6%. You can obtain different rates based on the enterprise’s credit and market conditions. All amounts are priced in USD.
The three financial statements are the diagnostic reports you need to assess a company’s solvency, profitability, and cash flow stability. Successfully linking the Balance Sheet, Income Statement, and Cash Flow Statement is the key to identifying genuine financial health or hidden risks. Once you’ve used this rigorous analysis to pinpoint high-quality global assets (like US or HK stocks), the next hurdle is the high cost and inefficiency of cross-border funding and trading.
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*This article is provided for general information purposes and does not constitute legal, tax or other professional advice from BiyaPay or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
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