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Do you want to find truly valuable stocks? You need to learn how to scientifically evaluate a stock’s true price. Intrinsic value is the core of value investing. By analyzing a company’s fundamentals and financial data, you can uncover opportunities that the market has undervalued. Doing so can help you avoid risks driven by market hype and make more rational investment decisions.
When investing in stocks, you often hear the term “intrinsic value.” Intrinsic value refers to the theoretical value of a stock calculated based on the company’s fundamentals and future cash flows. You don’t need to focus on market price fluctuations but should estimate a stock’s true value by analyzing the company’s financial condition, profitability, and growth prospects.
If you want to become a rational investor, understanding the concept of intrinsic value is crucial. This allows you to stay calm during market fluctuations and make wiser decisions.
You also need to distinguish between intrinsic value and extrinsic value (market value). Intrinsic value is the theoretical price you derive based on the company’s fundamentals and future cash flow projections. Market value, on the other hand, is the actual price that buyers and sellers are willing to pay in the current market.
When investing, you should focus on the gap between intrinsic value and market value. When the market price is below intrinsic value, there may be an investment opportunity; when the market price exceeds intrinsic value, the risk increases.
When evaluating a stock’s intrinsic value, you can choose from several mainstream methods. Each method has a different theoretical basis and applicable scenario. You need to flexibly select the appropriate valuation tool based on the company’s characteristics and market environment.
The P/E ratio method (Price-to-Earnings Ratio) is one of the most common valuation methods you can use. You calculate the P/E ratio by dividing the company’s current stock price by its earnings per share. This method is based on several key principles:
The P/E ratio method is simple and intuitive but cannot be relied upon alone. You need to combine it with the company’s fundamentals and market environment to make more scientific judgments.
The P/B ratio method (Price-to-Book Ratio) helps you identify undervalued stocks by comparing a company’s market value to its book value. You can understand its advantages and disadvantages as follows:
However, you should also note:
If you focus on long-term returns, you can consider the dividend yield method. This method centers on a company’s dividends and commonly uses the following theoretical models:
| Model Name | Description | 
|---|---|
| Dividend Discount Model (DDM) | Considers the fair value of a stock as the present value of all future dividends. | 
| Gordon Growth Model | Assumes dividends grow at a constant rate indefinitely. | 
| Multi-Period DDM | Considers multiple future dividend payments and the stock’s sale price. | 
| Single-Period Model | Suitable for cases where the stock is held for only one period. | 
When using the dividend yield method, you can intuitively measure investment returns. This method is suitable for companies with stable dividends and abundant cash flow. You should note that for growth companies with low dividends, the reference value of this method decreases.
The Discounted Cash Flow (DCF) method is one of the most rigorous methods for evaluating intrinsic value. You need to forecast the company’s future cash flows and discount them to their present value using an appropriate discount rate. This method involves several key assumptions:
When using the DCF method, you can obtain a relatively scientific estimate of intrinsic value. However, you should be aware that the academic community has debated the accuracy of the DCF method. Cash flow forecasts are susceptible to subjective judgments, and actual results may deviate from market prices. Therefore, it’s best to combine DCF with other methods.
If you want a more comprehensive intrinsic value assessment, you can adopt the comprehensive analysis method. This approach combines multiple valuation tools and considers the following core elements:
Professional analysts typically use the DCF method to forecast future cash flows, then combine market valuations and peer comparisons to balance tangible assets and profitability. You can cross-validate results using multiple methods, understand the assumptions behind each, and consider industry characteristics and the company’s development stage to regularly update valuation results. This enables you to more comprehensively grasp a stock’s intrinsic value and enhance the scientific rigor of investment decisions.

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When evaluating a company, you must first learn to read financial statements. Financial statements include the balance sheet, income statement, and cash flow statement. You can use these statements to understand the company’s asset structure, debt levels, and operating performance. Investment literature indicates that profitability, growth prospects, and risk are core factors affecting a company’s value. You can focus on the following key financial metrics:
These metrics can help you systematically analyze a company’s fundamentals and uncover potential investment value.
When analyzing a company, profitability and dividend policies are critical. Stronger profitability means a higher ability to generate cash flow. The dividend payout ratio determines how much profit the company distributes to shareholders. Research shows that profitability and dividend payout ratios directly affect the cash flows you can expect. Higher profitability typically leads to higher EPS. If a company has stable dividends, you can more accurately estimate the present value of future cash flows, which is crucial for intrinsic value calculations.
You also need to focus on the company’s growth prospects. Companies with strong growth potential are likely to see improved profitability and cash flows in the future. Investment literature uses principal component analysis to transform financial data into variables reflecting growth potential. You can observe the company’s revenue growth rate, new product development capabilities, and market share changes. These factors determine whether the company can continue to create value. If you find a company with innovation capabilities and competitive advantages in its industry, it usually indicates greater growth potential.
By systematically analyzing financial statements, profitability, dividends, and growth prospects, you can more scientifically evaluate a stock’s intrinsic value.

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When evaluating a stock’s intrinsic value, you can start by comparing it to historical valuation levels. You can review the company’s P/E ratio, P/B ratio, and dividend yield over the past few years. This allows you to determine whether the current valuation is high or low. For example, many tech companies in the U.S. market saw significant P/E ratio fluctuations between 2010 and 2020. By comparing historical data, you can identify trends in the company’s valuation. If the current valuation is significantly above the historical average, you need to be cautious of market over-optimism. If it’s below the historical level, there may be an undervaluation opportunity.
You can also compare the target company’s valuation with other companies in the same industry. Industry benchmarks can help you identify the company’s competitive position within its sector. You can focus on the following commonly used metrics:
Using these metrics, you can determine whether the company outperforms the industry average. If the company excels in its industry, its intrinsic value is typically higher. You can also use these benchmarks to screen for high-quality companies within the industry.
When evaluating intrinsic value, you also need to consider macroeconomic factors. Interest rates, inflation, and GDP growth all affect a company’s future cash flows and valuation. The following table illustrates the impact of the macro environment on intrinsic value:
| Feature | Description | 
|---|---|
| Intrinsic Value | Can predict GDP growth, inflation, and federal funds target rates. | 
| Importance | Features related to fundamentals and timeliness are most critical. | 
| Asset Price Reaction | Differences in intrinsic value across macroeconomic announcements explain the heterogeneity in asset price reactions. | 
You can dynamically adjust your valuation model based on macroeconomic changes. For example, when U.S. federal funds rates rise, a company’s financing costs increase, potentially lowering its intrinsic value. You need to closely monitor macroeconomic data and adjust your investment strategy promptly.
When deciding to buy a stock, you should use intrinsic value as the core reference. An investment opportunity exists only when the market price is significantly below the intrinsic value you calculated using scientific methods. You can combine the following key metrics to determine whether a stock is worth buying:
| Metric | Recommended Value | 
|---|---|
| P/B Ratio | 1.0 or lower | 
| P/E Ratio | Below 40% of the highest P/E over the past five years | 
| Stock Price | Below 67% of tangible book value per share and 67% of net current asset value | 
| Total Book Value | Greater than total debt | 
| Total Debt | Not exceeding twice net current assets, with total current and long-term debt not exceeding total shareholder equity | 
You can also use the DCF method for estimation. If the per-share value derived from DCF analysis is higher than the current stock price, it usually indicates the stock is undervalued and worth considering.
Additionally, you can refer to the PEG (Price-to-Earnings-to-Growth) ratio:
By combining these quantitative standards and valuation methods, you can more scientifically seize buying opportunities and avoid chasing market highs or lows.
When holding a stock, you also need to dynamically adjust your selling strategy based on intrinsic value. When the market price exceeds your calculated intrinsic value, the risk increases. You can use the “margin of safety” to determine whether to sell. The margin of safety refers to the extent to which the market price exceeds intrinsic value, with different risk levels corresponding to different margin of safety requirements:
| Risk Stability Level | Margin of Safety Requirement | 
|---|---|
| A | 20% | 
| B | 15% | 
| C | 10% | 
| D | 5% | 
| F | 0% | 

You can set a reasonable margin of safety based on your assessment of the company’s risk. When the market price exceeds the intrinsic value and reaches your margin of safety target, it’s a good time to consider selling. This helps you lock in profits and avoid losses due to market fluctuations.
During the investment process, risk control is equally important. The deviation between market price and intrinsic value often provides investment opportunities but also carries risks. You can adopt the following strategies for risk management:
By scientifically evaluating intrinsic value and combining it with margin of safety and risk levels, you can effectively control investment risks and enhance the stability of long-term returns.
When choosing methods to evaluate intrinsic value, you may fall into some common pitfalls. Many people misunderstand Benjamin Graham’s intrinsic value formula, believing it to be a recommended stock selection method. In fact, the formula V = EPS x (8.5 + 2g) is only meant to highlight the unreliability of market predictions. Graham himself did not advocate using this formula directly for stock selection. He opposed chart analysis or market forecasting, emphasizing data analysis based on a company’s past performance. In practice, you should avoid blindly applying a single formula and instead combine multiple methods, focusing on the company’s true fundamentals.
When evaluating intrinsic value, data reliability is critical. High-quality data enables accurate financial modeling and valuation predictions. If you use inaccurate data, it may lead to erroneous conclusions or significant valuation biases. You should prioritize financial statements and industry data from authoritative sources to ensure a solid analytical foundation.
When analyzing, always verify data sources to avoid distorted investment decisions due to unreliable data.
In the actual investment process, a company’s fundamentals constantly change. You need to recalculate the company’s intrinsic value in real-time based on changes in revenue, profit margins, working capital, or capital expenditures. Through comprehensive financial statement forecasting, you can easily simulate different assumption scenarios and assess the impact of price increases or cost savings on valuation. When building dynamic valuation models for yourself or clients, remember that different methodologies may yield completely different results. Intrinsic value is not a fixed number but a combination of your judgment and assumptions about the company’s future.
When evaluating a stock’s intrinsic value, you can follow this core process:
By combining multiple valuation methods, such as cash flow-based and accrual-based models, you can improve evaluation accuracy. This combination allows you to understand a company’s financial performance from different perspectives, significantly enhancing target price estimates.
You also need to continuously monitor changes in company fundamentals. Research shows that during periods of high market uncertainty, company fundamentals have a greater impact on stock price volatility, especially for smaller companies.
| Investment Strategy | Impact | Description | 
|---|---|---|
| Identifying Undervalued Stocks | Positive | You can achieve better returns amid market volatility. | 
| Managing Downside Risk | Positive | You can better control potential losses. | 
| Leveraging Reinvestment Opportunities | Positive | You can enhance the long-term growth and resilience of your portfolio. | 
By applying what you’ve learned to actual investments, you can more scientifically identify opportunities and risks, improving long-term decision-making.
You can compare a stock’s market price to its intrinsic value. If the market price is below the intrinsic value you calculated, the stock may be undervalued. You can also refer to historical valuations and industry averages.
It’s recommended to combine multiple methods to avoid relying on a single judgment.
You should update intrinsic value assessments after the company releases quarterly or annual earnings reports. If the company undergoes significant operational changes, you also need to recalculate.
You should not rely solely on the P/E ratio method. While simple, it is susceptible to market sentiment and earnings volatility. Combine it with methods like DCF and P/B ratio to improve accuracy.
You can obtain financial data from company announcements, the U.S. Securities and Exchange Commission (SEC) website, or reputable financial databases. High-quality data helps you make more scientific investment decisions.
| Data Source | Reliability | 
|---|---|
| Company Announcements | High | 
| SEC Website | High | 
| Financial Databases | Relatively High | 
You need to consider the company’s operational risks, industry changes, and macroeconomic environment. Market volatility and policy changes can also affect intrinsic value. Set a margin of safety to reduce potential losses.
Risk management is key to long-term investment success.
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*This article is provided for general information purposes and does not constitute legal, tax or other professional advice from BiyaPay or its subsidiaries and its affiliates, and it is not intended as a substitute for obtaining advice from a financial advisor or any other professional.
We make no representations, warranties or warranties, express or implied, as to the accuracy, completeness or timeliness of the contents of this publication.




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