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The determination of stock prices primarily relies on the supply and demand relationship and matching mechanisms in the market. Buyers aim to purchase at lower prices, while sellers hope to sell at higher prices. Prices are constantly adjusted in their interactions. The Dow Theory posits that market prices already reflect all known information.
Many investors mistakenly believe that performance is the sole factor affecting stock prices, but in reality, market structure, trading volume, and investor behavior are equally important.

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The determination of stock prices is primarily reflected in the supply and demand relationship. In the market, the forces of buyers and sellers directly influence prices. When the number of buyers exceeds sellers, prices rise; conversely, when sellers outnumber buyers, prices fall.
Supply and demand are influenced not only by company fundamentals but also by macroeconomic factors and market psychology. Investors should focus on multiple factors to understand the logic behind price changes.
The market matching mechanism is an indispensable part of stock price determination. Modern exchanges use order book systems to automatically match buy and sell orders. Technological advancements have greatly improved matching efficiency and accuracy.
| Evidence Content | Description | 
|---|---|
| Realistic order book mechanisms are integrated into artificial stock markets | Used to analyze price dynamics. | 
| Compared two market scenarios | One with daily price margins (similar to BIST) and one without (similar to NASDAQ). | 
| Risk-aware fundamental traders exhibit herd behavior | Influences market price trends. | 
| Presence of daily price margins | Stabilizes stock prices, reduces volatility, and benefits fundamental traders. | 
| Spontaneously emerging sinusoidal price patterns | Driven by the interaction of trader strategies and dynamic risk levels. | 
The Dow Theory provides a theoretical foundation for stock price determination. It posits that market prices reflect all known information, and price movements follow certain patterns.
| Trend Type | Feature Description | 
|---|---|
| Primary Trend | Lasts over a year, typically the market’s main direction. | 
| Secondary Trend | Market corrections, lasting weeks to months, reflecting short-term fluctuations. | 
| Minor Trend | Considered insignificant noise by some, typically minor market fluctuations. | 
| Accumulation Phase | Informed investors start buying or selling under prevailing sentiment. | 
| Public Participation Phase | Broader market participation in the trend as it becomes more apparent. | 
| Distribution Phase | Initial investors begin exiting positions as public enthusiasm peaks. | 
| Index Comparison | A trend is valid only when the Dow Jones Industrial Average (DJIA) and Dow Jones Transportation Average (DJTA) move in the same direction. | 
| Trading Volume | Should increase in the direction of the primary trend, confirming the strength of price movements. | 
| Trend Confirmation | Trends remain valid until a clear reversal signal appears, avoiding premature conclusions based on minor fluctuations or temporary pullbacks. | 
The Dow Theory reminds investors that market prices reflect not only company fundamentals but also economic conditions, market sentiment, and investor behavior. Understanding these trends helps investors better grasp how stock prices are determined.
Company fundamentals are a key factor in stock price determination. A company’s profitability, balance sheet, and cash flow directly influence investor judgments. Research shows a significant positive correlation between stock prices and company fundamentals, particularly during unexpected events, when market prices often deviate from intrinsic value before reverting.
| Evidence Type | Result Description | 
|---|---|
| Empirical Studies | Company fundamentals explain approximately 30% of cross-sectional stock price variability. | 
| Portfolio Performance | Long-short portfolios provide about 19% annual returns with annualized volatility below 7%. | 
| Market Efficiency | Market prices generally converge with fundamentals but may significantly deviate in the short term. | 
The macroeconomic environment has a profound impact on stock price determination. Indicators such as GDP growth, interest rate changes, and consumer spending influence market expectations.
GDP typically moves in sync with the stock market. Any divergence between the two is temporary, and in the long run, the stock market and GDP generally move in the same direction, reflecting the economy’s current state. (Marisha Bhatt, 2023)
| Indicator | Impact | 
|---|---|
| GDP Growth | Typically leads to increased stock market returns. | 
| Rising Interest Rates | Leads to stock price declines due to higher borrowing costs. | 
Market sentiment significantly influences short-term stock price fluctuations. Investors’ fear, greed, and herd mentality often cause prices to deviate from fundamentals. Behavioral finance reveals that people are not always rational, and investor decisions are influenced by various psychological factors.
| Study | Findings | 
|---|---|
| Effects of investor sentiment on stock volatility | Investor sentiment significantly affects short-term stock market volatility, especially during heightened uncertainty. | 
| Dual effects of investor sentiment and uncertainty in financial markets | Investor sentiment has a more pronounced impact on short-term stock market returns when uncertainty increases. | 
Industry trends and global events also influence stock price determination. The U.S. market often experiences price fluctuations during presidential elections as investors speculate on new government economic policies. Global financial crises, geopolitical conflicts, and pandemics can lead to significant market volatility.
| Study | Key Findings | 
|---|---|
| Pandemic, policy, and markets | During the early stages of the pandemic, market volatility significantly increased, with overall volatility in 2020 higher than pre-pandemic levels. | 
| Unleashing the pandemic volatility | Stock markets exhibited negative returns and increased volatility during COVID-19, showing volatility clustering. | 

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Short-term volatility is the most common phenomenon in the stock market. Prices fluctuate frequently within short periods, and investors often feel market uncertainty. Researchers have found that asymmetric GARCH and EGARCH models can more accurately capture the characteristics of short-term volatility.
Market analysts typically use regression analysis, moving averages, and time-series analysis to predict short-term price changes. These models help investors identify abnormal market fluctuations and adjust strategies promptly.
Long-term trends reflect market changes with economic cycles. Historical data shows that the stock market experiences alternating bull and bear markets. In bull markets, each high is higher than the previous one, boosting market confidence. Bear markets show progressively lower highs, with investor sentiment becoming cautious.
| Market Type | Definition | 
|---|---|
| Bull Market | A market trend where each subsequent high is higher than the previous high. | 
| Bear Market | A declining market trend that fails to surpass the previous high. | 
| Economic Cycle Impact | The stock market typically experiences cycles of high and low returns, reflecting changes in economic conditions. | 
Investors can use tools like moving averages and time-series analysis to identify long-term trends. In recent years, enhanced LSTM neural networks combined with symbolic genetic programming have significantly improved the accuracy of stock return predictions, providing a scientific basis for long-term investment decisions.
Volatility is an inherent characteristic of the stock market. Investor sentiment, market structure, and behavioral biases collectively drive continuous price changes.
Market volatility is not only a manifestation of risk but also a key indicator of efficient market operation. Understanding the nature of volatility helps investors view price changes rationally and develop more scientific investment strategies.
Rational analysis is crucial when facing market volatility. Investors typically use multiple methods to evaluate stock price changes.
Combining fundamental and technical analysis enables investors to uncover potential value information. Relying on a single method may miss critical insights. U.S. market history shows that rational analysis helps investors make more robust decisions during major events. For example, during the 2018-2019 U.S.-China trade war, some investors successfully mitigated short-term volatility risks by analyzing policy impacts and industry trends.
Effective risk control strategies can help investors minimize losses during market downturns.
Institutional investors typically adopt more systematic risk management processes, while retail investors focus on flexibility. The table below highlights the main differences:
| Aspect | Retail Investors | Institutional Investors | 
|---|---|---|
| Risk Tolerance | Lower | Higher | 
| Decision-Making Process | Quick and flexible | Structured with strict approvals | 
| Market Impact | Minimal | Influences market prices | 
| Access to Trading Opportunities | Mainly public channels | Exclusive, large-scale opportunities | 
Long-term investment strategies emphasize sustainability and stability. By holding high-quality assets, investors reduce volatility risks from frequent trading.
Market history proves that adhering to long-term investment principles during significant volatility often yields better returns. For example, during the Smoot-Hawley Tariff Act and U.S.-Japan trade war, some investors successfully navigated intense market fluctuations through diversification and long-term holding.
Stock price determination relies on supply and demand, market matching mechanisms, and information reflection. Rational analysis and risk control are critical in investing. By adopting evidence-based strategies, investors can make more robust decisions during market volatility.
| Evidence Source | Key Point | 
|---|---|
| Cogent Strategic Wealth | Emphasizes that evidence-based investment strategies help make sound investment decisions, especially during changing economic or market conditions. | 
Evidence-based investment approaches require rigorous academic data to ensure reliable results. Investors should continuously learn about market mechanisms, enhance their understanding, and avoid emotional decisions.
Market news, macroeconomic data, or large institutional trades can lead to rapid price changes. Investor sentiment also amplifies volatility. The U.S. market often sees such phenomena during major news releases.
Company performance affects stock prices, but market expectations, industry trends, and global events are equally important. U.S. market data shows that some companies with declining performance still see stock price increases due to favorable industry conditions.
Analysts typically use metrics like price-to-earnings and price-to-book ratios to assess valuation. In the U.S. market, these methods are commonly combined with industry averages to evaluate whether stock prices are reasonable.
Matching mechanisms enhance trading efficiency and ensure fairness. U.S. exchanges use advanced algorithms, allowing investors to trade closer to market prices and reducing bid-ask spreads.
Industry and global events have a broad impact, but the extent varies depending on a company’s business. During the pandemic, U.S. tech stocks outperformed traditional sectors, showing differential impacts.
You have now mastered the complex logic behind stock price determination, recognizing that rational analysis and efficient execution are key to investment success. When market supply and demand are volatile and prices fluctuate sharply, your ability to move capital at low cost and high efficiency directly dictates whether you can capitalize on pricing imbalances.
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